Don Douglas wrote:Download statistics on Adblock Plus according to Mozilla are here:
I don't know now 133.6 million downloads compares to the total number of users.
I doubt if anyone really knows how many people look at Web pages or how many block ads. However, it's worth noting that Google's 2Q 2011 revenues (nearly all of which come from advertising) were US $9.02 billion (an increase of 32% over 2Q 2010), with $2.48 billion of those revenues coming from AdSense partner sites (a 20% increase over 2Q 2010).
So why are many individual Web publishers finding it increasingly hard to make a buck from AdSense and other forms of advertising? Why isn't the rising tide lifting all boats? It's like I said earlier: The pot is getting bigger, but more people are fighting for a share of the gruel. Even those of us who publish "handcrafted content" have a lot more pages than we did five years ago. And five years ago, the number of mass-produced pages from UGC sites like TripAdvisor, online sweatshops like Examiner.com, and "content farms" like Demand Media was a lot smaller than it is today. (Food for thought: A Google "site" search shows about 60 million pages for Tripadvisor. And I'd guess that most, if not all, of those 60 million pages contain ads.)